Stop renting your fans
You built the audience. Instagram owns the access.
HQ gives the people who actually show up a direct home — shows, posts, RSVPs, XP, and rewards you control.
On Instagram, a post reaches the slice the ranking allows. The rest is for sale.
On HQ, a post reaches every member. Every time.
BAUGRUPPE90 runs on HQ.
HQ started as B90HQ, the community app for the Berlin techno duo BAUGRUPPE90.
Around 400 fans moved in. They RSVP to shows, post to the community, and hold member cards numbered in order of arrival. The next wave opens the same layer for selected artists and collectives.
What you get.
The first version is the relationship layer: get people in, keep dates visible, see who actually shows up.
- Channel
- Direct and unranked. Every post reaches every member.
- Shows
- Announcement, RSVP, attendance, and fan posts stay together.
- Core
- See who shows up and comes back.
- Rewards
- XP feeds guest lists, merch, and access. Later.
Where this goes.
HQ is in open build. Launch artists see the roadmap move — and move it.
- iPhone betacommunities, shows, RSVP, posts, XP, member cards
- Android and webthe same communities on every platform
- The rewards layerguest lists, merch drops, premium access
The first wave is small on purpose.
We onboard a handful of artists and collectives at a time, work with them directly, and only then widen.
Launch artists shape the product, get a direct line to the team, and keep founding placement in the app. What we ask back: bring your core in, and tell us what breaks.
Build your HQ.
Send the basics. We talk. Your community opens.